I help misfit creatives sell out their offers, without selling themselves out.

Scroll to Begin

A whole human approach to business, and leadership.


Imagine your business, without making it fit into someone else's box of "good". 

The narratives you've been sold on what a business should look like in order to be successful are rooted in shame, manipulation, privilege, and the oppression of marginalized lives (I call this bro marketing)—most importantly, in you leaving yourself to make business work.
That stops here.



1:1 Mentorship


Ready to sell out your offers without selling yourself out? Have an idea or offer that rages against societal norms? Craving your business to feel more like you, and less like someone else?

The League


A small group mentorship for folks who want to break up with bro marketing and work. build and create from their core.

love notes from past clients.

What did they say?

“I'm $300 away from hitting $20k with 3 days left in my launch. With an email list of 600 and IG of 850!” — Sarah H.

"In the year that running a small business should’ve been disastrous, I actually have a thriving business that’s wholly representative of “me”. Because I hired a coach who took the time to see me as me — young, fiery, impulsive, queer, vulgar, quirky — and that became the foundation of my business."

-Gabi G

"Rachel I literally made my investment back already from signing up with you!"

—Christina M.

"As a therapist, I'm picky about who I turn to for support. Rachel is the first business coach I have ever felt truly safe with. Her human first and trauma informed approach to business has felt so therapeutic for me."

-Alyssa P

Business built for you. Not a business you need to build yourself into.

I believe a successful business isn't written on the laws of old narratives passed down by white guys 40 years ago. Instead, I believe it's rooted in authentic leadership on a core level—in which you don't have to succumb to someone else's checkbox of good, but instead, lead, sell, and create from your own.

Hi, I'm Rachel!

Founder, Lead Gay In Charge, and, maybe your next mentor? Hope so.



“We wouldn't be more thrilled with the services Vodka Soda provided. Their aesthetic is unmistakable and on point.” — Liam

Wanna fucking go?


Misfit Mail

Want to learn how to mindfully run a business that feels like you, and still brings in mad $$? Drop your info below

Thanks for signing up. It's good to have you!


For all things mindful business, authentic leadership in action, and being really gay.

follow along