The League
A five month hot seat coaching container for business owners who excel in their industry but struggle to put their unique edge into words and growth strategies that *work* without using the word ~unique~ or over-explaining what they do.
Your clients and customers know that you are IT. The one who does the thing. They say things like “it’s magic” and “you make the impossible possible.” And yet neither you nor they are saying anything definitive that couldn’t have come out of a chatGPT request for “almost meaningless work compliments.”
Actually, let's just try it.
From ChatGPT herself: “”Here's a list of enchanting compliments that highlight someone's talents without revealing anything at all about their specific work:
1. "You have a way of weaving wonders into the everyday."
2. "Your touch transforms the ordinary into the extraordinary."
3. "You possess a gift for conjuring beauty from thin air."
4. "Your skills sparkle like hidden stardust."
5. "You seem to hold the keys to secret realms of talent."
6. "Your abilities cast a spell of awe and admiration."
7. "You have a magical knack for making the impossible appear effortless."
8. "Your talents are like whispers from a forgotten enchantment."
9. "You bring a touch of mystique to everything you create."
10. "Your work has an aura of otherworldly grace."
Is that you, Otherworldly Grace? 😆
The good news is that this is an incredibly common problem for smart and talented business owners like yourself.
It’s one of the most frequent issues that arises with my clients and there is a solution. The bad news is, the solution is unlikely to come without a little wiggling around on your part.
And here’s why:
🤌🏻You believe your methods are far too complicated to reduce to plain language.
🧠You don’t want to water down the way your brain works.
✅You think your dedication and outcomes should be easy to see without having to state or define them.
😎You know what you’re doing so you shouldn’t need an outsider to come in and name it.
🤷🏻♀️Everything you do is so interconnected that you need an entire dissertation to explain it.
With so much love, it’s time to refine what you’re doing so that it can be easily stated.
What is easy to explain is also easy to sell.
And the way you are making yourself into an undefinable entity is giving “changing my name to a symbol” and even Prince couldn’t make it work.
Albert Einstein once said, “Smart people simplify things.” (I have also heard that he credited himself with a lot of things his wife actually did so let’s say she said it).
What your business needs is a market position that is obvious and can be stated in plain language. So that your offers are an obvious yes for people who are seeking solutions to the problem you solve.
But if you can’t define the problem you solve and aren’t willing to define your work with plain language then you are only going to be able to grow as big as “the vibes will attract the vibes” can take you. And that’s probably exactly as far as you’ve gotten up until now.
Rachel’s work is beautiful because she’ll always be honest (with care!)
“When something isn’t hitting quite right, so when you DO nail it- you can feel the difference. For me, this meant seeing people KNOW IMMEDIATELY what I do AND be OBSESSED with it. Which, when you run your own business, means so much. Rachel cultivates spaces that are inspiring to be a part of. She’ll treat you like the legendary creator you are and your business like the impactful labor of love it is. She’ll fuck you and your business up- in the best way.”
— Dylan King, Spiritual Coach
The League is here to tackle the growth edge you aren’t meeting when you can’t simply define your work.
The truth is, it doesn’t matter if you “craft experiences that transcend description, leaving us in awe of their intricate beauty” (thank you ChatGPT) if no one knows what it is you do.
Your work can’t grow, click, or be easy to pay for when you know what you do and your clients know it works—but neither of you can communicate that without calling your work magic or something adjacent.
We need to understand the problem you solve (in simple terms) and the solutions you offer (in simple terms) so we can click BUY NOW (as simply as possible).
Defining and articulating what makes your work different isn’t just possible—it’s critical.
But you’re smart, you should be able to do this on your own, except:
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👉🏼You are too close to your work.
👉🏼You’ve been using vague language and had it echoed back in testimonials for so long you don’t even notice it’s not refined.
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👉🏼The idea of taking any piece of your explanations away feels like cutting off a limb.
👉🏼You ARE multifaceted and every piece matters.
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👉🏼Some part of you even likes that not everyone gets it.
👉🏼Your work should be the obvious choice for your right and ready clients to pay for, yet it's not despite how clear you think you're being.
Before you run away because one of those stung a little, let me tell you my clients are smart as hell. We’re talking PhDs and innovators in their fields.
They ARE different from the pack and they aren’t wrong about it. The people you share this problem with are the cream of the dang crop. You’re in good company.
And what they all have in common is that they needed my eyes, positioning strategy and direct communication to lift the fog of “nuance” to get the actual pin point of what they do.
This is Why I Want You In The League.
Your work is too brilliant to be hidden behind its complexity. You need to be in a league of your own in your industry. A market position so sharp no one would dare to touch it.
What they're saying
"Rachel is the only person who's helped me find the words that actually convey the nuance I want to bring into my marketing. I do things differently than other consultants, but I've never known how to convey that in a non-douchey and digestible way. Thanks to Rachel I have the words, and I can see myself connecting to more amazing clients as a result."
-Frenchie
"I feel the most clear on my 1:1 offer than I ever have. The marketing and messaging that Rachel helped me craft around it resonated with SO MANY more people. I had never felt more confident marketing my business, or my work, ever and I've taken lots of courses over the years."
-Chelsea
“People who get it, get it.”
A lot of people I’ve worked with say something along these lines. That their client will “know it when they see it.”
But that simply isn't a solid business strategy. And as much as I love “attraction” and “vibes,” it’s a really fundamental aspect of sales to be able to state the thing you sell. In a way that is easily understood.
The core focus of MINI MIND is for entrepreneurs like you to identify, name, and own their market differentiator. And keep refining the problem they solve, and simple solutions they offer—turning your growth strategy, messaging, marketing, sales, content, and most of all, your market position, into something that makes sense, and works.
Simple is smart.
You likely ended up in this muddy water because the people who you found trying to solve the problem you solve were too tidy. They said 2+2 = 4 when you could see how much was missing.
They missed important steps, cut out whole groups of people, didn’t consider the layers you do. Everything that drove you here is likely in response to something that was simple in a bad way. They were doing basic arithmetic while you were doing calculus.
But your genius will really shine when you take all of that “magic” and simplify it.
(And even if you kinda like having an elusive talent, you’ll like even more how it sounds to confidently claim the razor sharp problem you solve. As well as the quicker money it makes you).
The League is a five month hot seat coaching container for business owners who excel in their industry but struggle to put their unique edge into words without using the word ~unique~.
~ CLICK TO EXPAND EACH SECTION ~
Here's how it goes down
Peer-Powered Feedback and Collaboration
Get your work critiqued by those who also have struggled to get their ~uniqueness~ simplified without watering it down, ensuring your work is well rounded, sharp as hell, doesn’t just live through the clarity of my eyes, but others who GET it.
Hot Seat Strategy Sessions Twice a Month
Where your brightest, most nuanced ideas get the polish they need to shine.
Coworking To Untick The Stuck
You’re so close to your work it’s hard to stay clear and lasered in on what you’re selling and how you’re selling it without making it confusing and trying to convince people it’s needed. These 3 monthly sessions are led by me or a guest expert to make sure when you get too close, you have support to stay pulled back and razor sharp.
Slack on Standby
Stuck mid-step? The Slack channels are your go-to for fast, strategic advice to keep you moving forward. Plus, you'll get office hours from my personal OBM when you need it!
Strategic One-on-One
Refine your nuance and distinct body of work with a 1x 60-minute, one-on-one deep dive. Tailored to get into your toughest challenges, and biggest friction points—let’s find the root of the issue, and make sure things get right and tight to provide you long term results.
My Eyes
In the least douchey way possible, you’re not paying to ‘be in my energy’ ew. But you do get my eyes and mind to review your work, and make sure you stay sharp, well positioned, and keep the momentum going.
Copy and messaging support
Meet with author, ghostwriter, copywriter, and marketing genius, Erin Brown for three copy review sessions over the span of our five months. Get your refined messaging reviewed by one of the greats in this online space. Bringing her 14+ years of expertise, you'll be shocked at how her eye provides the strongest possible lens for the kind of feedback your nuanced work deserves and needs.
result driven content prompts that don't suck ass
Steal my strategies to dig deep for the content that is a magnet for sales, specifically created by an author (me) for business owners with nuanced offers and messaging.
You'll get 25 fresh copy prompts you can utilize for your website, emails, or content.
These aren’t just ‘show behind the scenes’ vibes, they’re prompts that infuse something that other people are afraid to touch. When you hit publish I want you to get some sort of sale without explanation of your work.
These prompts provide the most supportive guidance and edge for your work, without watering down a single thing.
LAUNCH and sales strategies
When you have an offer so extremely complex, selling it can feel both like a piece of cake because who wouldn't want your offer—duh. And, is what you're doing sharp enough to sustain a rich sales period? Not just once, but multiple times over? For the long haul.
You'll be provided with flexible, built for different brains and bodies, launch and sales strategies to implement in real time.
TEMPLATES OUT THE ASS
Yeah, I've said it too, I don't want a template, they don't work for nuanced bodies of work.
Okay but what if they did?
I've got you with email sequences for onboarding, opt-ins, launching, sales periods, content templates—I've got you fucking stacked.
But what you really get is...
🔥My Human First©, but hard-hitting, approach to the absolute best approaches to positioning yourself in a league of your own in your industry.
🔥Humans Who Get It so you can be immersed in ideas, inspiration, and expression without acting like you have it all together or aren't disappointed that your work doesn't always land as it should. You want other people who are stuck behind marketing jargon that misses the core of what you do.
🔥A regular appointment to make mad money and refine your work so your business can sustain the long haul of entrepreneurship without bending and contorting to white man marketing.
So you can…
✅Make the money you know you could be if your work was landing with the right and ready-to-pay people.
✅Stop trying to prove your brilliance because your messaging and market position will speak for itself. GOATs (which you are) let their work speak for them, and yours will speak to all the right people because you're no longer hiding behind language that was never supporting you to begin with.
✅Be THE person in your industry that people aspire to become. You’re not wondering how to make it happen, because you set that bar.
✅Stand in a league of your own. People are seething for your next thing because you are the only right choice for them. No longer masked behind confusion or complexity.
Who are you bringing your nuanced work to anyway?
Hi, I’m Rachel—a Trauma-Informed Positioning and Messaging Strategist for entrepreneurs who saw something missing in their industry, the missing thing under the thing everyone else is addressing—but my people knew there was more.
I work with folks who know they can make mad money, expand on their iconic ideas, and create business movie magic–without having to do the most. But, they remain a bit hidden under the complexity of what they do without a market position that makes them the obvious choice for their right and ready clients.
I take a Human First© approach to business, which means I look at the full person I work with, not just the 'here do this, it'll work' parts. I know how to honor your trauma, privilege, mental health, and lived experience.
And while I can never promise a safe space, my work is anchored in supporting folks I work with find whatever a rooted sense of safety is for them.
You don't have to be soft with your work, water it down, make it sexy or whatever that means for the outside world— I believe you can stand on your biz (learned that from my son), be seen by the right people, and get paid by them while honoring your full humanity and not watering down what you do. All while being sharp as hell. Pointed. And Iconic.
And I want you to know that:
- All of our work is rooted in choice, consent, and collaboration.
- I don't believe in hierarchy.
- I believe that you know yourself better than anyone else
- I do not assume to have a safe space. Only YOU can decide what is safe.
This is for you if you believe:
- Black lives matter, and feminism is intersectional.
- Doing business is courageous and takes guts.
- Playfulness is the part of life that brings us closest to ourselves and others.
- Clarity in communication, vision, and drive is everything.
I'm not a 'I did it so you can do' kind of person.
I've been here for 12 years, putting in the work, the reps, and started my business as a single mom, in and out homeless.
I have dirt under my nails, and I know you do too.
You make the intangible tangible for others, but find it more challenging doing it for yourself, right?
I’m sure you feel aggressively close to your work, which is what can cause unconventional business, offers, and entrepreneurs like you to be left with a buzzing mind of..
I know I’m great, but are other people getting this enough to pay me like I know they should be?
Respectfully, you know you are the BEST, no-brainer choice for your right and ready-to-pay-clients, I have a feeling that you, like many of my clients, would have a hard time even finding your ‘competitors’ because what you do and how you do it is unparalleled.
The work you do DOES live in a league of its own—but it needs to communicate that in its position from the outside without question.
My clients often tell me something like..
‘One of my gifts is being able to take the intangible and make it tangible for other people in a way that absolutely blows their mind and brings them the results they want, but it’s harder for me to do that with my own work.’
It’s often the business owners with the most nuanced, layered, and non-bypassy way to provide their customers and clients with results that find themselves KNOWING their market position is bar none, but seeing the reality that their position becomes the very noise they want to avoid.
The League is going to provide you what you need to stand in a league of YOUR own.
Your intangible will be landing, clicking, and getting paid for by people who want it, and need no explanation of its depth.
Those Details One More time...
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📌 Peer-Powered Feedback and Collaboration: Get your work critiqued by those who also have struggled to get their ~uniqueness~ simplified without watering it down, ensuring your work is well rounded, sharp as hell, doesn’t just live through the clarity of my eyes, but others who GET it.
-
📌 Hot Seat Strategy Sessions Twice a Month: Where your brightest, most nuanced ideas get the polish they need to shine.
-
📌 Coworking To Untick The Stuck: You’re so close to your work it’s hard to stay clear and lasered in on what you’re selling and how you’re selling it without making it confusing and trying to convince people it’s needed. These three sessions each month are led by me or a guest expert to make sure when you get too close, you have support to stay pulled back and razor sharp.
-
📌 Slack on Standby: Stuck mid-step? The Slack channels are your go-to for fast, strategic advice to keep you moving forward. Plus, get my personal OBM for Office Hours inside of Slack when you need it.
-
📌 Strategic One-on-One: Refine your nuance and distinct body of work with a 1x 60-minute, one-on-one deep dive. Tailored to get into your toughest challenges, and biggest friction points—let’s find the root of the issue, and make sure things get right and tight to provide you long term results.
-
📌 My Eyes: In the least douchey way possible, you’re not paying to ‘be in my energy’ ew. But you do get my eyes and mind to review your work, and make sure you stay sharp, well positioned, and keep the momentum going.
-
📌 Copy and Messaging Support: Meet with author, ghostwriter, copywriter, and marketing genius, Erin Brown for three copy review sessions over the span of our five months. Get your refined messaging reviewed by one of the greats in this online space. Bringing her 14+ years of expertise, you'll be shocked at how her eye provides the strongest possible lens for the kind of feedback your nuanced work deserves and needs.
-
📌 Templates Out The Ass: Yeah, I've said it too, I don't want a template, they don't work for nuanced bodies of work.
Okay but what if they did?
I've got you with email sequences for onboarding, opt-ins, launching, sales periods, content templates—I've got you fucking stacked.
-
📌 Results-Driven Content Prompts that Don't Suck Ass: Steal my strategies to dig deep for the content that is a magnet for sales, specifically created by an author (me) for business owners with nuanced offers and messaging.
You'll get 25 fresh copy prompts you can utilize for your website, emails, or content.
These aren’t just ‘show behind the scenes’ vibes, they’re prompts that infuse something that other people are afraid to touch. When you hit publish I want you to get some sort of sale without explanation of your work.
These prompts provide the most supportive guidance and edge for your work, without watering down a single thing.
-
📌 Launch and Sales Strategies: When you have an offer so extremely complex, selling it can feel both like a piece of cake because who wouldn't want your offer—duh. And, is what you're doing sharp enough to sustain a rich sales period? Not just once, but multiple times over? For the long haul.
You'll be provided with flexible, built for different brains and bodies, launch and sales strategies to implement in real time.
Hard Details
✅ Peer-Powered Feedback and Collaboration
✅ Hot Seat Strategy Sessions Twice a Month
✅ Coworking To Untick The Stuck Three Times a Month
✅ Slack on Standby + Support From My Personal OBM
✅ Strategic One-on-One
✅ Copy and Messaging Support
✅ Template Out The Ass
✅ Results-Driven Content Prompts that Don't Suck Ass
✅ Launch and Sales Strategies
YOUR Q'S, MY A'S
When are the calls?
Our 2 hour Mini Mind calls are on the 1st and last Tuesday each month at 10am ET starting May 28th. Coworking calls at 3x/month on Thursdays at 10am ET. You'll also get 3 calls throughout the 5 months with our guest Expert Erin Brown for Copywriting.
What if my work is too difficult to pare down?
I almost exclusively work with entrepreneurs who do nuanced, layered work that can be laborious to explain. They’re geniuses, that makes sense. And there is always room to offer more clarity around the exact thing that makes you stand apart. This is an ongoing way your work matures and continues to stand out.
Where do I need to be in my business to most benefit?
I am at my absolute best in my mentorship when I’m working with entrepreneurs who are committed to their work and have been trouble shooting for some time. It’s such a rich time to take the insights of your experience to create an informed strategy that really moves the needle from consistent to beyond.
How many times do we meet?
We meet for hot seat sessions 2x a month. As well as 1x co-working session 3x a month.
When do you respond in slack?
I check slack multiple times a day, Monday through Thursday between 10am and 4pm Eastern standard time. I am committed to responding within 24 hours but consistently respond the same day. I am highly active and involved in our communication.
What is the cost?
$4500 for the five months. With many payment plans and financing options available.
Are there payment plans?
So. Many. Click the checkout cart for more details!