ethical copywriting

At it’s core, there are helpful things to take from the basic launch model—but we must adjust based on leadership design, trauma, privilege, and lived experience.

Sara and I have been creating and researching The Leadership Designs for two years now. When she came to me with some of her work in leadership, I immediately went to our childhoods, and how we relate to others, and how this affects how we relate to folks now in our business. Our responses, why we do what we do. I connected our leadership designs first and foremost, to our attachment styles.