ethical copy writing

Why We Don’t Use Pain Points

The business industry is the problem, not you—maybe you’ve been using pain points and now you’re like ‘shit, I’ve been harming people’. It’s okay, we all have caused harm and we all will cause more in the future. what we want to focus on now is how we aim to reduce the harm wherever possible.

Bro Marketing

Bro marketing will trick you, and hide in places you don’t even think to look. So, pay attention to where your humanness is ignored, where your truth is held deeply, and where you feel like it’s okay to exhale.

The Leadership Designs

Understanding your leadership design gives you a baseline of how you can move best in your business without reaching burnout or feeling like you’re doing it wrong. It’s a way to honor yourself in your humanness, and do the same for others.