ethical business

Why We Don’t Use Pain Points

The business industry is the problem, not you—maybe you’ve been using pain points and now you’re like ‘shit, I’ve been harming people’. It’s okay, we all have caused harm and we all will cause more in the future. what we want to focus on now is how we aim to reduce the harm wherever possible.

Bro Marketing

Bro marketing will trick you, and hide in places you don’t even think to look. So, pay attention to where your humanness is ignored, where your truth is held deeply, and where you feel like it’s okay to exhale.

Babies and Business

Sara and I have been creating and researching The Leadership Designs for two years now. When she came to me with some of her work in leadership, I immediately went to our childhoods, and how we relate to others, and how this affects how we relate to folks now in our business. Our responses, why we do what we do. I connected our leadership designs first and foremost, to our attachment styles.