I don’t believe in failure.
Failure: lack of success.
What is success?
Without fixed expectations, algorithms, numbers and things—failure is what?
I don’t know. I’m not sure what failure is.
I saw a tank top once that said ‘fail beautifully’.
I bought it because I held onto these stories of failure I was spoon fed by people trying to make sense of something that makes no sense.
‘Look at me’, I thought. I ~embrace~ failure while you define yourself by it.
Sorry about that.
Maybe it’s because I don’t believe people are scared of failure in business, because it’s truly not measurable.
Instead, I believe more people are wrapped up in perception.
What if the shirt said ‘let go of the perception of how you think people view you so you can create beautifully, unashamed’—probably wouldn’t have been a big hit.
Or, what if it said:
‘I’m afraid of letting go of chaos and suffering because this is so familiar to me so I self sabotage my success and blame my false idea of failure for why I don’t have what I want?’
You are the author, editor and publisher of every story you believe, speak and hold on to—what are you holding on, and playing on repeat that no longer deserves the space it’s taking up in your book of life?